Ready to explore? Take the auto tour or head straight in: "Dallas to Chicago truckload" Or type it in the Lane Input panel.
Lane data
Rate data appears here when you quote a lane
PENNY AI
National Account Director · Not a human
ONLINE
MORNING BRIEFING
CARRIERS
41,691
50 states · T1-T4 tiered
BLACKLISTED
763
Auto-checked every search
FUNCTIONS
22
All healthy · MCP live
DIESEL
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EIA national avg
DISRUPTIONS
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NWS active alerts
PERSONA
PENNY
National Account Director
⚡ QUICK RATE
PENNY is working on that...
🚛 Quote Toronto → Chicago
🔍 Find TX Reefer Carriers
💡 Dallas → Atlanta Intel
⛽ Fuel Surcharge Impact
🛡️ Vet a Carrier
AI · Not a human · All rates require your authorization ·
Market intel
--
Diesel
--
FSC/mi
Alerts
All clear
Active plates
No active plates
◈ CLIENT FILES
NO CLIENTS YET
SELECT A CLIENT TO BEGIN
or start a new quote
LAST QUOTE
—
LAST OUTCOME
—
WIN RATE
—
OPEN TASKS
—
CREDIT
—
NEXT MOVE
—
⬡ RATE TERMINAL — FIRST BACK WINS
PICKUP ORIGIN
↓
DELIVERY DESTINATION
LOAD TYPE
MILES
DIESEL
PIECES
ROUTE
—
TOTAL ESTIMATE
LINE HAUL
—
—
FSC
—
—
MILES
—
—
MARKET
—
—
LAST RATE · THIS LANE
—
DELTA
—
RATE SENSITIVITY
—
WIN PROBABILITY
ADJUST $/MI
CLIENT DOSSIER
COMPANY
CONTACT NAME
EMAIL
PHONE
TITLE / ROLE
RELATIONSHIP OWNER
SHIPPER TYPE
AVG MONTHLY LOADS
TYPICAL LANE
EQUIPMENT PREF
CREDIT STATUS
INVOICE TERMS
RATE SENSITIVITY
LIKES / WINS
AVOID
STRATEGIC NOTES
WIN/LOSS REASON (last result)
Preferred carriers for this shipper's lanes
Follow-up tasks for this client
No tasks yet.
CREDIT & RISK PROFILE
—
CREDIT SCORE
—
QUOTE HISTORY
PENNY
Client Intelligence · Always ready
PENNY
Good day. Select a client file and I'll brief you instantly — last rate, their preferences, what to say, what to avoid. Or ask me anything about your book of business. First back wins.
⬡ PASTE INBOUND EMAIL
Brief me
Last rate
Draft email
Most active
Dormant
Call prep
Win rate
⬡ RATE TERMINAL
ROBERT
PENNY
CORMAC
—
DIESEL $3.85
READY
LIVE⛽ ...📊 ...🌤 ...LOADS 0REV $0WIN —ACTIVE 0
⚡ SINGLEFLOW— Ask BOB anything. One input. One decision.
Memphis → AtlantaChicago → DallasWhere to focus?
BOB IS ANALYZING...
⬡ FIRST BACK WINS ⬡
Enter a lane below. ROBERT prices it. PENNY writes it. You send it.
ENTER LANE · FIRST BACK WINS
PICKUP ORIGIN
↓
DELIVERY DESTINATION
TYPE
MILES
DIESEL $/GAL
PIECES
CLIENT
ACCESSORIALS
☀ TODAY'S BRIEF
VAN TLR
—
REJECTION
—
SEASON
—
DAYS TO EOM
—
—
—
TOTAL RATE
LINE HAUL
—
—/mi
FUEL SURCHARGE
—
diesel $/gal
TRANSIT TIME
—
business days
MARKET
—
—
WIN PROB
—
AI scored
METHOD
▾ HOW
tap to show
RATE METHODOLOGY▾ details
ACCESSORIALS / ADD-ONSclick to add · updates total
BASE + ACCESSORIALS—
PREVIOUS QUOTES ON THIS LANE
ADJUST $/MILE
🚛 CARRIERS WHO'VE RUN THIS LANE
🚛 CARRIER RADAR
TAP TO SEARCH →
🚛AUTO-MATCH
PENNY SHIPMENT WATCH0 ACTIVE
▾
No active shipments to trace. Mark a quote as WON to start Shipment Watch.
⬡ FREIGHT LOG
OPEN
PENDING
WON
IN TRANSIT
INVOICED
LOST
NO FREIGHT LOG YET RUN YOUR FIRST QUOTE
📊 COMMAND CENTER
Loading intelligence...
—
QUOTES
—
WON
—
WIN RATE
—
WON REVENUE
quoted & marked won
—
PIPELINE
open + pending
—
AVG $/MI
won loads
—
AVG MARGIN
vs floor
—
PENDING
need follow-up
—
CLIENTS
active book
—
OPEN TASKS
LOAD LIFECYCLE & ACTIVITY TREND
PIPELINE STATUS FLOW
—
OPEN
›
—
PENDING
›
—
WON
›
—
TRANSIT
›
—
INVOICED
›
—
LOST
CONVERSION FUNNEL
WEEKLY QUOTE VOLUME
TEAM PERFORMANCE Simulated team — connect team accounts to sync live data
ROBERT — AI Freight Intelligence
🎙 "Dallas to Chicago truckload" · "Email this quote"
🤖 "Should I take this rate?" · "Your opinion?"
📊 Instrument cluster · Heat map · Pipeline
💡 Set profile · Add API key · Save customer emails
🚫 Suppressed Carriers
Carriers on this list are hidden from PENNY's search results, email carrier lists, and the Carriers tab.
Use this when a company has FMCSA for-hire authority but doesn't actually haul freight — like
Arrow Industries (pipeline equipment mfr with MC, but only moves their own gear).
Stored locally on this browser only.
Not synced across devices or users yet.
🔧 WIZARD
ENGINE ROOM — EYES ONLY
"Is maith an t-im ar an aran" — He who controls the engine, controls the road.
CHIEF ENGINEER
🔧 CORMAC — CHIEF ENGINEER
Security · Architecture · Diagnostics · Systems
⬡ CREATOR
Richard John Johnston
Freight industry veteran · 40+ years · Canada
"I built BOB because I lived the 8-minute window. First back wins. I wanted every broker to win it."
BOB · Est. 2025
ROBERT v6.3 · fix70
ENGINE ROOM STANDING BY
🔧 Chief Engineer is thinking...
⬡ FRANCHISE PIPELINE
Interest Submissions
CLICK REFRESH TO LOAD SUBMISSIONS
🔬 BOB System Diagnostic
🎭 Demo Data Manager
Seed BOB with realistic demo customers, lanes, team members, and loadboard posts for investor demos and beta testing.
Seeds: 6 customers (Maple Creek Foods, Great Lakes Auto, Pacific Steel, Summit Pharma, Horizon Building, Northern Electronics) · 12 lane quotes · 4 team members · 2 loadboard posts
🔐 Beta Access Control
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⚙ COST ENGINE
Real operating costs → floor rate validation · Changes reflect immediately in matrix
FLOOR: $—/mi
DRIVER COSTS
Industry: 48–58¢/mi
Spread over avg trip miles
EQUIPMENT
÷ monthly miles = CPM
Used to convert monthly→CPM
FUEL & OPERATING
Update weekly · DOE publishes Mondays
Fleet avg 6.0–6.8 MPG
Industry avg: 15–21¢/mi
Admin, permits, tolls avg
Applied on top of all costs
Industry FSC base: $1.20
COST BREAKDOWN (per mile)
FUEL SURCHARGE (FSC)
$0.00
—
TOTAL WITH FSC
$0.00
Floor rate + fuel surcharge
MATRIX FLOOR VALIDATION
ZONE RATE MATRIX COMMAND
Admin Only · Rick Johnston · Edits push live to all platform users
ZONE MAP · CLICK ZONE OR CELL TO EDIT
$/MILE BASE RATES · GREEN=ABOVE DEFAULT · RED=BELOW
FROM \ TO
NE
SE
MW
SW
W
SC
NW
CP
PLATFORM STATUS
Checking...
UNSAVED CHANGES
PLATFORM API KEYS
✉ EMAILJS CONFIGURATION
Outlook — pre-configured
Create in EmailJS dashboard → Email Templates → BOB Quote
CORMAC · Post freight to DAT, Truckstop, 123Loadboard · One click, all boards
⚠ STAGING MODE — Postings are saved locally. Live API integration coming soon.
NEW FREIGHT POSTING
ACTIVE POSTINGS
No active postings — post freight above to get started
🚛 CARRIER RADAR
PENNY · 3,114 carriers across TX, IL, FL, NJ, GA, IN, PA, NC, WI, MI, OH, CA, NY, SC, KY, AL, MN, MS, NM, LA · 1,000+ with contact info · Search by origin, destination, or company
3,114 carriers loaded · 1,000+ with contact · 763 blacklisted · 28 states · Type to search
COMPANY
EQ
FROM
TO
DATE
CONTACT
STEP 1 OF 12
WELCOME TO BOB
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CLIENT DOSSIER
NEW CLIENT ENTRY
⚠ VOICE COMMAND — CONFIRM BEFORE SENDING
💡 Best used between calls or hands-free — not while the shipper is on the line
Verify this rate before it goes out:
P
1
P
PENNY
Freight Quoting Specialist
Online
P
Good day — PENNY here, National Account Director at Best On Board. I handle TL, LTL, reefer, flatbed, cross-border, and hazmat quoting. Give me an origin, destination, and weight, and I will have your rate in seconds. How can I help?